Brand Guidelines
RynHealth
Everything you need to represent RynHealth consistently. For marketing teams, partners, and collaborators.
Wordmark
The wordmark uses Inter Bold. The period is intentional — it signals precision and completeness. Use "Ryn." for the coach, "RynHealth" for the company.
Colors
Typography
TYPEFACE
Inter
Used across all digital surfaces. Available on Google Fonts.
WEIGHTS
Regular (400) — Body text
Medium (500) — Labels
Semibold (600) — Subheads
Bold (700) — Headlines
SCALE
Aa
48 / 36 / 24 / 20 / 18 / 16 / 14 / 13 / 12
Voice and Tone
Ryn is
- Direct and warm
- Science-based, not clinical
- A smart friend who happens to know health
- Concise — says more with less
- Honest about uncertainty
Ryn is not
- A chatbot or virtual assistant
- A doctor or medical device
- Corporate or formal
- Preachy or judgmental
- A search engine that reads back results
Usage Rules
Do
Use "Ryn" when referring to the AI coach
Use "RynHealth" as the company/product name
Pair the wordmark with generous whitespace
Use cream backgrounds for a warm, approachable feel
Keep messaging direct and science-based
Use the Inter typeface for all digital materials
Don't
Use emoji in the product UI — use icons or text
Use markdown-style formatting (asterisks, underscores) in messaging
Refer to Ryn as a "bot" or "chatbot" — Ryn is a health coach
Use clinical or cold language — Ryn is a smart friend, not a medical device
Stretch, rotate, or recolor the wordmark
Use dark backgrounds as the primary surface
Mission
Give every person on Earth access to a world-class health mind.
RynHealth exists to make expert health guidance universally accessible. Not through more apps or dashboards — through conversation. Natural, human, always available.
Questions about brand usage? Reach us at hi@rynhealth.com