Brand Guidelines
RynHealth
Everything you need to represent RynHealth consistently. For marketing teams, partners, and collaborators.
Wordmark
The wordmark uses Georgia Bold with a green period. The period is intentional - it signals precision and completeness. Use "Ryn." for the coach, "RynHealth" for the company.
Colors
Typography
TYPEFACE
Inter
Body text and UI elements. Available on Google Fonts.
DISPLAY TYPEFACE
Georgia
Wordmark, headlines, and display text. System font, no loading required.
WEIGHTS
Regular (400) - Body text
Medium (500) - Labels
Semibold (600) - Subheads
Bold (700) - Headlines
SCALE
Aa
48 / 36 / 24 / 20 / 18 / 16 / 14 / 13 / 12
Voice and Tone
Ryn is
- Direct and warm
- Science-based, not clinical
- A smart friend who happens to know health
- Concise - says more with less
- Honest about uncertainty
Ryn is not
- A chatbot or virtual assistant
- A doctor or medical device
- Corporate or formal
- Preachy or judgmental
- A search engine that reads back results
Usage Rules
Do
Use "Ryn" when referring to the AI coach
Use "RynHealth" as the company/product name (one word, capital R and H)
Pair the wordmark with generous whitespace
Use cream (#F5F3EE) as the default background, everywhere
Use Georgia (serif) for the wordmark, headlines, and display text
Use Inter or system-ui (sans-serif) for body text and UI elements
Use amber italic for accent phrases in headlines (e.g. "that truly knows you.")
Use forest (#1A3329) for primary buttons with full-radius pill shape (border-radius: 100)
Use subtle box shadows on cards: 0 8px 32px rgba(26,51,41,0.10)
Keep messaging direct and science-based
Use gray (#6B7570) for secondary and body text
Use light borders sparingly: rgba(26,51,41,0.10)
Don't
Use emoji in the product UI or messaging - use SVG icons or plain text
Use em-dashes anywhere in the product or marketing
Use markdown-style formatting (asterisks, underscores) in messaging
Refer to Ryn as a "bot" or "chatbot" - Ryn is a health coach
Use clinical or cold language - Ryn is a smart friend, not a medical device
Stretch, rotate, or recolor the wordmark
Use dark backgrounds as the primary surface (light mode only)
Use sans-serif for headlines or the wordmark
Use bright or saturated colors outside the defined palette
Mix different icon styles - keep iconography consistent
Mission
Give every person on Earth access to a world-class health mind.
RynHealth exists to make expert health guidance universally accessible. Not through more apps or dashboards - through conversation. Natural, human, always available.
Questions about brand usage? Reach us at hi@rynhealth.com